Our “Definitely, Probably a Big Game Ad” was the first ad to premiere in the metaverse. The spot, animated in the notoriously lo-fi style of metaverse platforms, featured aliens, explosions, puppies, horses, a talking whale, a meta-pop star, overly dramatic music and many other cheeky, over-the top elements. We simultaneously lampooned the tropes of classic Super Bowl ads and poked fun at the public hype around the metaverse while unabashedly embracing both.