Ashley Armitage brings candor, style, and freshness to visual storytelling that dismantles beauty standards and breaks outdated societal norms. Her work is masterful in its execution yet feels effortless, almost nonchalant, like a still from an arthouse movie or a picture pulled from someone’s personal photo album.

In 2018, Ashley catapulted herself into a directing career when she helmed a commercial for Billie, which happened to be the first in history to show female body hair being removed. The spot went viral, appearing in countless news stories around the world. In 2019, it made the Glass Lion shortlist at Cannes and won the People’s Voice Webby for Advertising, Media & PR Brand Strategy.

Having spent her high school years avidly shooting with her Canon AE-1 film camera everywhere she went, Ashley went on to UCSB for Cinema Studies and graduated with a BFA from UW in Photomedia. In her junior year of college, she began flying to New York and Los Angeles to shoot for magazines like Teen Vogue, Nylon, and Refinery29. She shot Teen Vogue’s 21 Under 21 campaign while just having turned 21 herself.

Ashley's clients include Adidas, Nike, Nordstrom, Levi's, H&M, First Aid Beauty, Viceland, Billie, Bumble, Hanes, and Showtime, and her work has been featured in Dazed, i-D, Teen Vogue, Vogue UK, and Vogue Portugal. She has appeared in campaigns for Gucci's Guilty fragrance, Nylon x Polaroid, Nordstrom, and Chanel x i-D. Her photographs have been exhibited in galleries in New York, Amsterdam, Berlin, Los Angeles, and Seattle.

‍